Course curriculum

  • 1

    Introduction

    • Introduction to Copywriting
    • Why Good Copy is Essential
    • Welcome to Copywriting
  • 2

    Three Key Types of Emails and Their Benefits

    • Three Key Types of Emails and Their Benefits
  • 3

    Content

    • What Should You Write About?
  • 4

    Grammar and Punctuation

    • Introduction
    • Parts of Speech
    • Who/Whom
    • Whoever/Whomever
    • Affect vs. Effect
    • Good vs. Well
    • Parts of a Sentence
    • Complete and Incomplete Sentences
    • Punctuation
    • Sound Alike Words
    • Grammar Links
  • 5

    Writing for Maximum Impact

    • How To Write Emails for Maximum Impact
  • 6

    Writing Best Practices

    • Email Best Practices and Sample Studies
    • Copywriting Using NLP
  • 7

    Articles

    • Use First Person in Call to Actions & Get 90% Increase in Click Through Rate
    • ​Use Emotion Triggers in Headline Ads to Get 6x Above Average CTR
    • Best Chrome Extensions for Copywriting
  • 8

    66 Copywriting Tips That Will Boost Your Conversion Rates by 327%

    • Introduction to 66 Copywriting Tips
    • Tips 1-10
    • Tips 11-20
    • Tips 21-30
    • Tips 31-40
    • Tips 41-50
    • Tips 51-66
  • 9

    23 Rarely Used Copywriting Techniques to Create Fascinating Content

    • Techniques 1-5
    • Techniques 6-10
    • Techniques 11-15
    • Techniques 16-20
    • Techniques 21-23
  • 10

    How Fake News Impacts Your Site

    • ​How Fake News May or May Not Impact Your Site’s Rankings
  • 11

    48 Fatal SEO Mistakes

    • Fatal Content Mistakes
    • Fatal Technical Mistakes
    • Bad Advice and Not Realistic Expectations
  • 12

    Writing Great Headlines

    • Creating for Headlines
    • Suggestions for Better Headlines
  • 13

    Downloads, Tools and Resources

    • Workbook
    • Copywriting for Email Template
    • Summary Checklist
    • 7-Point Checklist
    • Vocabulary Wheel
    • Copywriting Terminology
    • Great Copywriting Links
    • Great Copywriting Blogs
    • Our Copywriting Ebook
  • 14

    Conclusion

    • Conclusion