Course curriculum

  • 1

    Introduction and Welcome

    • Welcome to Email Marketing Mastery
    • Introduction to Email Marketing
    • What Is an Email List and Why Is It So Important?
  • 2

    Basics of Email Marketing

    • ​The Basics of Email Marketing
    • Overview of the Different Types of Emails
    • ​The Three Key Types of Emails and Their Benefits
  • 3

    Building Your Email List

    • Building Your Email List
    • ​Getting People to Sign Up
    • What Your Subscribers Want
    • How to Keep Your Subscribers Tuned in
    • Segmenting Your Email List
    • ​​Article: Develop a Lead Scoring System to Generate 50% More Sales at Half of Costs
    • 28 Powerful Tips on How to Write Cold Emails That Will Actually Get a Response
  • 4

    Branding

    • Branding Yourself
  • 5

    Creating Income From Your Lists

    • Reaching Your Subscribers Outside of Your List
    • ​Passive vs. Active Income from Your Email Marketing
    • Email Marketing Newsletters
  • 6

    Autoresponders

    • Overview of Autoresponders
    • Understanding Autoresponder Software
    • Creating Autoresponder Emails
    • Setting Up Your Autoresponder Software
    • Sample Autoresponder Series #1
    • Your Ultimate Welcome Email
  • 7

    Copywriting

    • ​Why Good Email Copy is Essential to Your Marketing Success
    • Writing Great Headlines
    • Writing Great Emails
    • ​The Importance of a Good Introduction
    • What Should Your Write About in Your Emails
    • Providing Valuable Information to Your List
  • 8

    Email Analytics

    • Email Metrics
  • 9

    About Spam

    • No Spam Rules
  • 10

    Articles

    • Use First Person in Call to Actions & Get 90% Increase in Click Through Rate
    • ​Design a Smart Automated Reactivation Campaign and Boost Sales by 164%
    • ​Get Personalized Emails to See an Average of a 19% Increase in Sales
    • ​Reduce Friction and Increase by 100% Your Email Sign-Up Rate
    • ​Use Segmentation to Increase Deliverability & Experience 141% Increase in Revenue per Campaign
    • ​Increase Your Email Open Rate by 33% with a Subject Line That Triggers Curiosity
    • ​Set Up Automated Behavioral Triggered Emails to Get 71% Higher Open Rates
    • 10 Ways to Make Email Marketing Work for You
  • 11

    53 Untapped Ways to Boost Your Email Open Rates

    • Become a Subject Lines Master
    • Keep Your Readers Engaged
    • Timing and Frequency of Emails
    • Avoid Spam Filters
    • List Segmentation
    • Develop a Strong Connection with Your Audience
  • 12

    Tools, Downloads and Resources

    • Email Marketing Mastery Workbook
    • Email Marketing Mastery Action Plan
    • Email Marketing Terminology
    • Good Resources to Have
    • Favorite Outside Articles
    • Cheatsheet Template Sample
    • Getting Started with Email Software
    • Getting Started with Aweber
    • Getting Started with Get Response Software
    • Getting Started with MailChimp Software
    • 101 Best Email Subject Lines (by Digital Marketer)
    • Sales Email Templates (by Infusionsoft)
    • 101 Best Email Subject Lines (by Digital Marketer)
    • Affiliate Marketer Emails Swipe File
    • Gain-Login-Fear Email Templates
  • 13

    Conclusion

    • ​Conclusion and Your Action Plan
    • Infographic